Delicate and minimal set design for the third drop of Gosha's new multidisciplinary project, presented in brand new Milanese concept store Modes. It's based on atmospheric lookbook and aesthetically accompanied items – linear lights, vintage speakers and existing furniture.

Year 2019
Location Milan
Area 200 sq.m
Status Completed
Client Gosha Rubchinskiy, Modes
Photos Mariia Kachalova

After closing his influential brand, Gosha Rubchinskiy turned into multidisciplinary project called GR- Uniforma. The first drop was presented in a series of black army crates, whole or defragmented and accompanied with Gosha's serene photos.

Year 2019
Location Worldwide
Area ca.30 sq.m each
Status Completed
Client Comme des Garçons, Gosha Rubchinskiy
In collaboration with Dover Street Market stores
Photos courtesy of Dover Street Market

A presentation of the new GR-Uniforma for Diesel collection took place at Torstraße in Berlin, in a form of avant-garde Opera That Never Happened.
Multidisciplinary project, initially for Venice, includes libretto in 5 chapters, performers costumes, music line and scenography, which we rescaled into the pop-up store and memorized in the wooden model.
A scenography is mostly based on the images of russian avantgarde theatre, constructivists' aesthetics and parades of a physical culture.


Year 2019
Location Berlin
Area 125 sq.m
Status Completed
Client Comme des Garçons, Diesel, Gosha Rubchinskiy
In collaboration with BAM, Be Mates
Photos Mariia Kachalova

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Indie-mag

Dedicated space at the main russian concept store, based on active red and reproduction of Max Lamb's nibbled furniture, designed specially for the brand.

Year 2019
Location Moscow
Area 30 sq.m
Status Completed
Client KM20
In collaboration with Item Works
Photos Mariia Kachalova, Andrey Korneiko

SMAW19 was presented at Winzavod, the oldest art center in Moscow, in a former red wine cellar.

Year 2019
Location Moscow
Area 620 sq.m
Status Completed
Client KIXBOX
In collaboration with Roma Gribanov
Photos Pavel Kryukov

Twice a year Kixbox gathers its buyers to present new collections of a nine key brands.
SMSS19 took place at Khlebozavod, a recently renovated industrial space, where each brand inhabited one section.


Year 2018
Location Moscow
Area 820 sq.m
Status Completed
Client KIXBOX
In collaboration with Maria Kosareva
Photos Pavel Kryukov

A minimal sterile box inside decayed and textured 19-century building holds a very special collaboration. Young Russian skate brand founded by Gosha Rubchinsky with Tolya Titaev and American work clothes company founded in 1889 made a collection of reinvented iconic items paired with Gosha's atmospheric photographies.

Year 2018
Location Moscow
Area 30 sq.m
Status Completed
Client PACCBET × Carhartt
In collaboration with Gosha Rubchinsky, Kixbox, Intelstroy
Photos Pavel Kryukov