Founded in 2009, the most influential store of selective and hype fashion brands grew that big so it had to change its home last year.
General idea of the 5-storey building is a neverending construction site, also referring to russian 'perestroyka' term. Shapes and materials used inside are inspired by tools and shell and core conditions, yet it made a comprehensive dialogue between surfaces and luxury clothes.

Year 2016-2017
Location Moscow
Area 2400 sq.m
Status Completed
Client KM20
In collaboration with Novoe bureau, Capital Group, MV Production, Item Works, Erik Spankulov
Photos Ilya Ivanov, Pavel Kryukov

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The Business of Fashion
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